---
title: "Setting Up Brand Names for Your Sales Channels"
slug: "setting-up-brand-names-for-your-sales-channels"
updated: 2026-01-22T09:07:53Z
published: 2026-01-22T09:07:53Z
canonical: "help.delhivery.com/setting-up-brand-names-for-your-sales-channels"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.delhivery.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Setting Up Brand Names for Your Sales Channels

When you connect a sales channel (such as Shopify, Amazon, or WooCommerce) to Delhivery, you are required to set a **Brand Name** for that channel.

The Brand Name defines **how your business appears to customers** across shipping labels, invoices, and shipment communications. Once configured, it is automatically applied to orders from that channel - saving time and ensuring consistent branding.

## What is a Brand Name?

A **Brand Name** is the seller name that Delhivery uses for all customer-facing documents and messages related to a channel.

It is used on:

- Shipping labels (Seller name)
- Product invoices generated in Delhivery One
- WhatsApp, SMS, and Email shipment updates sent to customers

Each channel can have its **own Brand Name**, allowing you to manage multiple storefronts or brands under the same company.

## Why Brand Name is required?

Setting a Brand Name:

- Removes the need to enter seller details for every order
- Ensures consistent branding across all shipments
- Helps meet label and invoice printing requirements
- Reduces errors during manual and bulk order creation

Because of this, **Brand Name is mandatory for every channel**.

## Setting up Brand Name while creating a channel

When you create a new channel, you will be asked to enter a Brand Name.

### Brand Name rules

- Mandatory field
- Minimum 3 characters
- Can include:
  - Letters
  - Numbers
  - Special characters
  - Free-text (no predefined brand list)
- You will not be able to save the channel unless a Brand Name is provided.

### One-click integrations (Shopify, Amazon, WooCommerce)

For one-click integrations:

- The channel connection completes first
- You are redirected back to the **Channel Configuration** page
- You must manually enter the Brand Name to complete setup

The channel cannot be used until the Brand Name is saved.

## Editing Brand Name later

You can update the Brand Name at any time from the **Channel Configuration** page.

- Changes apply to **all new orders** created after the update
- The field cannot be left blank
- Only **Owners and Admins** can edit the Brand Name

## How Brand Name works during order creation?

### Manual order creation

When you create an order and select a channel:

- The channel’s Brand Name automatically appears as the **Seller Name**
- You can edit the seller name for that specific order if needed

Editing the seller name at the order level:

- Affects only that order
- Does **not** change the channel’s Brand Name

Seller GST and address:

- Are automatically filled using your company details
- Cannot be edited at the order level

### Bulk order creation

During bulk uploads:

- Seller GST and seller address are **not required**
- These default to your company’s GST and address

Seller name logic:

- If seller name is provided in the file → it is used
- If not provided → the channel’s Brand Name is used

If no Brand Name exists for a channel, Delhivery uses:

- Account alias (if available)
- Account name

## Where customers see your Brand Name?

Your Brand Name appears in:

### Shipping labels

- Displayed as the **Seller name**
- If a company logo is enabled in label settings, the logo takes precedence over the brand name

### Product invoices

- Shown under **“Bill From”**

### Customer communications

- WhatsApp messages
- SMS updates
- Email notifications

## Helpful tips

- Use a Brand Name your customers recognize
- If you manage multiple storefronts, set a different Brand Name for each channel
- You can hide the brand name or GST on labels using **Shipping Label Settings** (if needed)