Setting Up Brand Names for Your Sales Channels

When you connect a sales channel (such as Shopify, Amazon, or WooCommerce) to Delhivery, you are required to set a Brand Name for that channel.

The Brand Name defines how your business appears to customers across shipping labels, invoices, and shipment communications. Once configured, it is automatically applied to orders from that channel - saving time and ensuring consistent branding.

What is a Brand Name?

A Brand Name is the seller name that Delhivery uses for all customer-facing documents and messages related to a channel.

It is used on:

• Shipping labels (Seller name)
• Product invoices generated in Delhivery One
• WhatsApp, SMS, and Email shipment updates sent to customers

Each channel can have its own Brand Name, allowing you to manage multiple storefronts or brands under the same company.

Why Brand Name is required?

Setting a Brand Name:

• Removes the need to enter seller details for every order
• Ensures consistent branding across all shipments
• Helps meet label and invoice printing requirements
• Reduces errors during manual and bulk order creation

Because of this, Brand Name is mandatory for every channel.

Setting up Brand Name while creating a channel

When you create a new channel, you will be asked to enter a Brand Name.

Brand Name rules

• Mandatory field
• Minimum 3 characters
• Can include:
  • Letters
  • Numbers
  • Special characters
  • Free-text (no predefined brand list)
• You will not be able to save the channel unless a Brand Name is provided.

One-click integrations (Shopify, Amazon, WooCommerce)

For one-click integrations:

• The channel connection completes first
• You are redirected back to the Channel Configuration page
• You must manually enter the Brand Name to complete setup

The channel cannot be used until the Brand Name is saved.

Editing Brand Name later

You can update the Brand Name at any time from the Channel Configuration page.

• Changes apply to all new orders created after the update
• The field cannot be left blank
• Only Owners and Admins can edit the Brand Name

How Brand Name works during order creation?

Manual order creation

When you create an order and select a channel:

• The channel’s Brand Name automatically appears as the Seller Name
• You can edit the seller name for that specific order if needed

Editing the seller name at the order level:

• Affects only that order
• Does not change the channel’s Brand Name

Seller GST and address:

• Are automatically filled using your company details
• Cannot be edited at the order level

Bulk order creation

During bulk uploads:

• Seller GST and seller address are not required
• These default to your company’s GST and address

Seller name logic:

• If seller name is provided in the file → it is used
• If not provided → the channel’s Brand Name is used

If no Brand Name exists for a channel, Delhivery uses:

• Account alias (if available)
• Account name

Where customers see your Brand Name?

Your Brand Name appears in:

Shipping labels

• Displayed as the Seller name
• If a company logo is enabled in label settings, the logo takes precedence over the brand name

Product invoices

• Shown under “Bill From”

Customer communications

• WhatsApp messages
• SMS updates
• Email notifications

Helpful tips

• Use a Brand Name your customers recognize
• If you manage multiple storefronts, set a different Brand Name for each channel
• You can hide the brand name or GST on labels using Shipping Label Settings (if needed)